MINI Makes a Splash at Miami Swim Week with Style, Spirit, and a New Convertible

MINI USA is turning up the heat at Miami Swim Week 2025 with a bold celebration of creativity, individuality, and the launch of its latest MINI Convertible. Through dynamic collaborations with PARAISO Miami Swim Week and Sports Illustrated Swimsuit, MINI is bringing its iconic brand spirit to one of fashion’s most vibrant stages.

A Stylish Drive with PARAISO Miami Swim Week

In partnership with PARAISO Miami Swim Week, MINI is spotlighting fashion and flair with a full-scale activation. The brand is sponsoring runway showcases for three trendsetting designers—Leslie Amon, Azulu, and Oceanus—who will each unveil their collections alongside custom-wrapped MINI vehicles. The collaboration brings MINI’s British heritage to the forefront, blending the carmaker’s signature playfulness with high fashion.

Influencer and designer Leslie Amon is also taking the MINI Convertible for a spin around Miami Beach, capturing the city’s energy and creating content throughout the event. The presence of the car—both on the road and the runway—cements MINI’s image as more than a vehicle; it’s a lifestyle accessory for the bold and expressive.

Convertible Glamour with Sports Illustrated Swimsuit

The excitement continues with MINI’s title sponsorship of the Sports Illustrated Swimsuit pool party and runway show at the W South Beach. As the official vehicle of SI Swimsuit 2025, MINI’s latest convertibles will be front and center. The brand also graces the back cover of this year’s Swimsuit issue with a cheeky headline—“Your best chance with a British model”—that cleverly nods to both its heritage and the models featured in the iconic publication.

British model Penny Lane is also partnering with MINI for exclusive social content during the week’s events, extending the collaboration’s reach and energy across digital channels.

A Joyful Fusion of Fashion, Performance, and Culture

MINI’s Miami Swim Week presence is more than a marketing splash—it’s a testament to the brand’s ability to blend performance with personality. “MINI has always been a canvas for creative expression,” said Kate Alini, Department Manager, Marketing, Product & Strategy at MINI USA. “These partnerships allow us to engage with fashion-forward audiences and showcase the creativity and innovation that MINI stands for.”

As MINI continues to embrace cultural moments that align with its joyful, design-forward identity, collaborations like these reflect the brand’s evolution. From fashion festivals to lifestyle events, MINI is driving into the future with style, substance, and a top-down view of what it means to be unique.